Business Agility Foundations (ICP-BAF)

Business Agility Foundations (ICP-BAF)

Business Agility Foundations (ICP-BAF)
2023-01-31 13:00 —
2023-02-14 16:00 CET

Business Agility Foundations

Basic course in Business Agility

ICP-BAF | 5 Online Sessions

This training can lead to Professional Certification in Business Agility Foundations

People at every level and in practically every role in today's organizations are required to focus on customer delight, and bring innovation and continuous improvement into their work. This is a hard challenge and one that requires either building new muscles or limbering up muscles we may not use often. This highly experiential set of learning outcomes equips participants with new knowledge, tools, and techniques to implement immediately. The ICAgile Certified Professional in Business Agility Foundations (ICP-BAF) is intended to jumpstart the organizational and individual transformation towards a more responsive, value-driven reality.

Target Audiences

Anyone interested in the paradigm shifts necessary to enable organizational agility in today's innovative business climate will find the Business Agility Foundations course compelling. Although this is a generalist certification and an entry point to several of ICAgile’s tracks, it is not intended to be a direct substitution for the ICAgile Certified Professional credential. Those already holding the ICP are likely to find this course valuable, especially if they are on a journey toward business agility outside of a software development context.

Training Program

For this training, you will take part in 5 online 3-hour sessions for two weeks or spread out during the year. If you miss a session, you can make it up in the next course round should the schedule permit.

Session Descriptions

Session 1. The Why & What of Leading with Agility

In today’s Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) environment, business agility is more and more critical for success. New values and principles and self-organizing teams with the right mix of cognitively diverse people close to the customer experience and empowered to make decisions are the new competitive edge.

Session 2. Emergent Strategy and Value Creation

Aligning teams around a strong purpose and focusing on generating a vision is essential to providing inspiration and creating high performance. It’s imperative to empathize with customers to maximize customer value and make it visible to focus on value creation.

Session 3. Frameworks Tools and Techniques

Agile is about adapting to change. You adapt to the customers' changing needs and work according to priorities to deliver the biggest value for the customer first. Using a Lean StartUp approach, you can test your hypothesis with a Minimum Viable Product. Using Scrum, Kanban, Value Stream Mapping in the whole company is not so different from using it for software development. What are examples, and how can you design your processes using the agile ways of working?

Session 4. New Ways of Thinking and Behaving

The ability to recognize and understand complex adaptive system dynamics accelerates the path towards Business Agility. It is not only our organization’s dynamics that we should understand and manage with “Polarity Management” and “Cynefin Decision Making Model”; but also our personal thinking & behaving patterns by the concept of the “Ladder of Inference.”

Session 5. Business Agility as the New Normal

In today's fast-moving and complex environments, we need to be much more responsive and adaptable to navigate the complexity. To do that, we need to:

  • Understand how to make sense of business challenges when things keep changing
  • Be able to make decisions and act when we don't have all the information we feel we need
  • Create the conditions to allow the right culture to grow for everyone to perform at their best. In this session, we will recap the impact on business.

Due to the complexities and ambiguity of our world, we will explore what is needed in the business to embrace agility, deepen understanding about the structure/culture misfit, and the reasons transformation can fail.

Stick figure holding a heart

After the training, you can subscribe to the training material and the exercises you can use in your own organization or with your clients. Maybe you work today in an HR role or have been a leader for a shorter or longer period. Or maybe you are an agile coach who feels ready for deeper challenges and understanding regarding people and how HR and leaders need to change so that you can support them in their future roles.


Are there any pre-requisites?

You don't need any pre-competencies to attend the online course. We are tailoring the course for the participants and your level. As a bonus, you will learn how to use modern digital tools, like digital canvases, video meeting platforms, Kanban boards, etc.

What can I expect from the virtual experience?

We will use virtual online tools to communicate, learn and interact. You will need a good internet connection and an undisturbed workplace where you can have a quiet background. We will work in break-out sessions in Zoom and use our community platform for communication between the instructor-led sessions. We will go through all practicalities during the first session.

Are the sessions scheduled on specific days at specific times?

Yes, the sessions take place according to a schedule for the year that has been predetermined. If you miss a session, you can look to complete that module during a later course, depending on the schedule.

After training completion, what is the process to become ICAgile Certified?

The certification process requires finalizing the certification assignment and answering several questions after each session. When the assignment is finalized (approved with feedback from us), the ICAgile certificate will need to be purchased, and your certificate download is available from ICAgile via a link. The Agile People Certificate is included in the training price after finalizing the course.

Course Leader

Your course leader and facilitator is Julee Everett.

Julee Everett is a business agility and product consultant in Tampa, Florida who specializes in product, portfolio, and people agility. She has strong experience leading agility transformation and implementation efforts. She is a professional trainer with several years of experience who has trained thousands of people during their agile certifications and learning pathways.

Feedback from participants in Julee Everett's virtual courses:

"Excellent facilitation with real-life examples. Great instruction and virtual collaboration by Julee Everett." ~Tamara

"The class was very informative and interactive. The instructor was top-notch, would definitely recommend to others." ~Kelli

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Online Delivery

We are working with Zoom for interactive discussions and team exercises, Mural as the digital canvas, and our own community platform for communication between the sessions. You will gain access to a Learning Management System (on that contains an overview and detailed information about videos, articles, documents, and case stories for all sessions, including links to all of the tools used in training. You will also get access to Pia-Maria’s 3 books in digital format.

There will be some work to be done after every session, so plan about 1 hour of additional coursework every session. We will distribute course literature and material digitally. You will accomplish the certification assignment between the sessions to be ready on the last session's day.

Events Cancellation Policy

If you should have to cancel your registration, a notification in writing should be sent to [email protected]. Please make sure you state the name and date of the course in the subject line of your email.

In order to receive a refund, you must notify us no later than 12 business days prior to the class start date. Cancellation requests received after the 12-day window will be issued a credit that can be applied towards a future class within the next 12 months.

2023-01-31 13:00 —
2023-02-14 16:00 CET
Agile People Leader Country Category 3
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Agile People Leader Country Category 1
Ingela Moene
Anders Frantz
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